H&M TENT @ COACHELLA
What happens when the creative director wants a 50ft square concrete floor and the installers want it to be printed? They call me.
Provided with a 6inch square vector graphic of a concrete floor it was time to talk to the creative and production team. The best solution was to create a 10ft repeatable on all sides, square graphic.
With technical knowledge and creative fortitude we started mixing that cement. Before delivering the final graphic we provided 3 sample sections for approval and within 24 hours had it all in the printers hands. There was even enough time to create an appointment card for one of the booths.
#printproduction #vectorart #graphicdesign #eventdesign #clientcollaboration
