KIDS FOOT LOCKER

4 concepts were presented, 3 options were priced, 2 prototypes won the client over and 350 went into store windows for the back to school rush. Obviously there was a lot we learned in Math class.

Knowing the diversity of window space for each store, available store fixtures and how to build a simply constructed display with an instruction sheet provided 1 solution for the client. 

To allow for interchangeable art the chalkboard was designed as a graphic frame with an open top. This gave adidas the chance to rebrand the window a month later with new chalkboard art and notebooks that we managed through production.

The concept art went over so well the project rollout was included in store graphic frames.

#conceptart #printproduction #graphicdesign #windowdesign #pointofpurchase #projectmanagement