LORE BOUTIQUE
Lore already had the style vocabulary, intuitive keywords and a list of brands they would be carrying so we skipped over the brand exercises and started to design.
The style guide came easy. Colors to convey premier fashion, the botanic motif as a metaphor for traditions and the definition copy to highlight knowledge.
We don't need to be fancy to dress-up, or rugged to work hard - the most important part of building a brand is understanding what it is and can be.
#branding #styleguide #graphicdesign #printproduction #vectorart #retaildesign #socialmediadesign
